Polish your website copy
Most website copy is written to sound impressive and ends up saying nothing: "innovative solutions", "cutting-edge platform", "we’re passionate about". Visitors bounce in seconds because no sentence tells them what you actually do. The polish replaces vague with concrete — same offer, words that land.
Natural, neutral polish for any draft. One word of input = one word charged, only when the rewrite succeeds.
Where website copy goes vague
The homepage hero is the worst offender: a grand claim, a subhead that restates it, and a CTA — with no plain sentence explaining the product. AI-drafted copy makes this worse, because it is fluent at sounding like a website and terrible at saying anything specific.
Feature sections drift into adjective piles, pricing pages hedge, and about pages read like press releases. In each case the reader’s question is the same — "what is this and why should I care?" — and the copy never quite answers it.
Clarity converts
The polish forces every section to earn its place: headlines that say what the thing is, subheads that say who it is for, and body copy that names the concrete outcome. "Save 10 hours a week on invoicing" beats "streamline your financial workflows" because a reader can picture it.
Sentence rhythm matters on screens too — short paragraphs, varied lengths, no walls of text. The polish breaks up the blocks without dumbing down the message.
What never changes
Your offer, your pricing, your claims and your facts are locked. The polish will not invent testimonials, inflate numbers or promise what you don’t deliver — that would be fraud with better typography.
Your brand voice stays too. If your brand is blunt, the polish keeps it blunt; if it is warm, it stays warm. What goes is the generic filler that could belong to any company on the internet.
Questions
Clear, specific copy tends to rank better than vague filler because it naturally contains the terms customers search for. But this tool edits prose — it is not an SEO optimiser.
Yes. The polish removes generic phrasing; it does not impose a new personality. Blunt stays blunt, warm stays warm.
It sharpens the headlines you have — shorter, more specific, benefit-led. It will not invent claims your product can’t back up.
CTAs get the same treatment: concrete verbs over "learn more" vagueness, matched to what the button actually does.
The first 1,500 words are free with no sign-up. After that, word packs start at $9.99 for 20,000 words — one-time, and they never expire.